Minnesota Vikings fans with replica shields, horned helmets and axes, adopting the imagery of Viking warriors. The display connects modern sports fandom with Viking identity, as supporters symbolically present themselves as “Vikings.”
Large replica of the mythical Norse horn Gjallarhorn at the Minnesota Vikings’ stadium, used during games and fan celebrations as part of the team’s modern Viking-themed identity.
Handcrafted leather notebook with Ulfberht sword. Ulfberht swords are dated between the 9th and 11th century and named after the engraving on the blade, which is likely the name of the maker of these swords. Ulfberht is a Frankish name, suggesting Frankish production for these swords. The notebook is sold at a Viking-themed festival in Norway.
Sculpture of Saint Olaf in the St. Olavs Domkirke, Oslo. Saint Olav is here depicted holding an axe and standing triumphant over his past non-Christian Viking self.
Merchandise invoking Saint Thorlak of Iceland (Þorlákur Þórhallsson, 1133-1193). The t-shirt reads "SAINT THORLAK - Iceland, fishermen, autistics, Catholics of Scandinavia - Bishop of Skálholt - ICELAND - Þorláksmessa - 1133 - 23 December 1193 - Þorlákur Þórhallsson" and is decorated with emojis of wine and viking ships. In the centre features prominently the angry head of a bearded man wearing a horned helmet.
Lomper by the brand Ola Lompa, from their Viking line. Lomper are a Norwegian potato flatbread which nowadays is typically used for hot dogs, but which traditionally would go with both sweet and savoury fillings. The logo features a Viking ship as the "V" in "Viking" and uses a gothic font. The same font is used for both slogans. The first "Til tradisjonsrik norsk mat" means "For traditional Norwegian food", the second "Dekker hele pølsa" means "It covers the full sausage". This last one references the modern tradition of eating hot dogs in lomper instead of hot dog buns.
A selection of drinks by Rygr Brygghús, a Norwegian brewery. One is a grapefruit IPA named "Utgard" decorated with a viking shield, the other a ginger beer named "Ginger Viking". The brewery's logo features an axe as part of the R and the year 872. The brewery itself was founded in 2017 in Jæren (Rogaland, Norway), but they chose 872 as the year to feature on their logo as it marks the battle of Hafrssfjordr which resulted in the unification of Norway under the rule of King Harald Fairhair.
Social media screenshot of the Loony Toons character Elmer Fudd dressed as a Viking hunting Bugs Bunny or “wabbits.” Notably, he is wearing a horned helmet.
Screengrab of a social media video showing KPop star Jimin from BTS receiving a poster from a fan at a U.S. concert. The poster features Chris Hemsworth as Thor, Erling Braut Haaland and Jimin and reads: "Thor - God of Thunder, Haaland - God of Football, Jimin - our God".
